BEKO EAT FRESH
THE CHALLENGE
Beko partnered with Fruit Only to launch a joint campaign focused on clean eating and healthy living — values shared by both brands. The goal was to develop a cohesive visual identity and campaign assets that would translate across digital, broadcast, and in-store channels, while also appealing to a broad, health-conscious audience.
MY ROLE
As the creative lead, I conceptualised and designed the logo identity for the Beko Eat Fresh campaign. I oversaw the visual direction and execution across multiple platforms, including digital ads, print collateral, TV commercials, in-store signage, and a dedicated micro-site. The design needed to be fresh, vibrant, and adaptable across all touchpoints.
THE OUTCOME
The campaign rolled out successfully across Australia, delivering a strong, unified brand presence that resonated with both Beko and Fruit Only’s audiences. The visual identity helped tie the partnership together and reinforced both brands’ commitment to healthy living, driving strong engagement both in-store and online.