SONY'S SPIDER-MAN GAME
THE CHALLENGE
Sony PlayStation was preparing for the launch of its highly anticipated 2018 Spider-Man game and needed impactful in-store merchandising to match the hype. The goal was to create immersive, visually compelling displays that would capture attention, reflect the energy of the game, and elevate the overall retail experience to help drive excitement and sales.
MY ROLE
I designed and developed the in-store merchandising creative, focusing on bold, high-impact visuals that embodied the dynamic spirit of Spider-Man. From floor decals to hanging displays and point-of-sale materials, every element was crafted to create a sense of immersion and movement—pulling customers into the world of the game and encouraging interaction.
THE OUTCOME
The retail displays made a strong visual impact, drawing in shoppers and amplifying the buzz around the game’s release. The merchandising played a key role in enhancing the in-store experience, supporting PlayStation’s marketing push, and contributing to a successful product launch.